If you are a SEO novice Google Webmaster administrator tools (also known as GWT) is a great start to warm up your site. If you are immersed in the SEO details you want to work together to solve some problems, operability of the project on your site, you might as well register Google's Webmaster Webmaster Tools. Here are some quick guide to check the SEO, GWT style:

如果你是一个SEO新手谷歌网站管理员管理员工具(也称为GWT)是一个很好的开始温暖你的网站。如果你沉浸在SEO细节你想要一起解决一些问题,可操作性的项目在你的网站上,你不妨注册谷歌网站管理员的网站管理员工具。这里有一些快速指导检查SEO,GWT风格:

1, to find where the problem lies

1,找到问题所在

First of all, to resolve those crawl errors. The use of crawl errors reports is a good start.

首先,解决那些“抓取错误”。使用抓取错误报告是一个好的开始。

Click on the fault diagnosis - crawl errors. This report will show all Googlebot errors found on your site link (light-years, log analysis software can also analyze the view 404 is produced by the spider or by the user). It may also appear soft 404 errors - wrong link but does not return a 404 status code the server page will say: "Oh, no, people not yet ready, blabla ......".

点击故障诊断——“抓取错误”。这份报告将显示所有Googlebot发现的错误你网站上的链接(光年,日志分析软件还可以分析认为404点是由蜘蛛或由用户)。它也可能会出现404错误——软错误的链接,但并没有返回404状态代码服务器页面会说:“哦,不,人们并未准备好,blabla……”。

(Translator's Note: According to one of my own experience, my soft 404 is generated by the server to crash a day from Google webmaster help introduce soft 404 / we ... y-? answer = 181 708 &; hl = en-CN)

(译者注:根据我自己的经验,我的软404是生成的服务器崩溃每天从谷歌网站管理员帮助介绍软404 支持/我们……

To identify duplicate content

识别重复内容

The duplicate content is a long plagued the SEO monster. HTML recommendation report can help you diagnose the repeat.

复制的内容是一个长期困扰SEO的怪物。HTML推荐报告可以帮助您诊断重复。

Click on the fault diagnosis-HTML proposal, and then click on the duplicate meta descriptions and duplicate title tags. You will see in this report demonstrate which pages have the same meta description and title tags.

点击故障diagnosis-HTML提案,然后单击重复的描述标签和复制的标题标签。您将看到在这个报告演示哪些页面相同的元数据描述和标题标记。

This report can be good to help you gain insight into the duplicate content, where there is a repeated element where have duplicate title tags, for example, I click on a page list.

这份报告能够帮助你了解重复内容,那里有一个重复的元素有重复的标题标记,例如,我点击页面列表。

Even if you do not find a duplicate pages, each page has a unique, compelling descriptive title tag and meta description is also very important. Therefore, combing the HTML recommendation report is always beneficial.

即使你没有找到一个副本页面,每个页面都有一个独特的、引人注目的描述性标题标签和描述元也是非常重要的。因此,结合HTML推荐报告总是有益的。

3, find the crawling depth

3,找到爬行深度

In a perfect state, you want 100% of the Google crawling the visible page on your site. Use the Crawl stats report to see how far from perfect.

在一个完美的状态,您想要100%的谷歌爬行可见的站点上的页面。使用爬统计数据,看看远非完美。

Click Diagnostics - Crawl stats. Google to give you a concise report to show the number of pages crawled every day (Translator's Note: the specific page of light years log analysis system can also display a spider crawling gray often powerful), the amount of data downloaded daily (thousands of words section as a unit), page download time (in milliseconds).

单击诊断-爬统计数据。谷歌给你一个简洁的报告显示的页面数量每天爬(译者注:特定的页面光年的日志分析系统还可以显示一个爬行的蜘蛛灰色经常强大),下载的数据量日常(成千上万的单词部分作为一个单元),页面下载时间(以毫秒为单位)。

Ideally, to minimize the time it takes kilobytes downloaded every day, and the maximum daily crawl more pages. But the real important thing is the trend.

理想情况下,最小化所需的时间每天下载字节,每日最大爬更多的页面。但真正重要的是事情发展的趋势。

If your site every day to crawl on the decline, but increase the time of the download page, check your website's performance, compression, poor pictures, bloated code and server issues could undermine the ability of Google to crawl your site .

如果你的网站每天都爬在下降,但是增加的时间下载页面上,检查你的网站的性能、压缩,可怜的图片,臃肿的代码和服务器问题可能会破坏能力的谷歌抓取您的站点。

4, check your

4,检查你的

Click on the network website - keyword, you will see the most common keywords Google found when crawling your site. These keywords should reflect the theme of your site. You can use this information to better optimize your content around your themes and ideas.

点击网站- - -关键字,你会看到最常见的关键词谷歌发现爬行时你的网站。这些关键词应该反映你的站点的主题。您可以使用此信息来更好地优化你的内容在你的主题和想法。

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Then click on each keyword to see the different variants of each keyword in your website, and view those pages in Google that these words are the most relevant.

然后点击每个关键字看到不同变种的每个关键字在你的网站上,在谷歌,这些页面查看这些词是最相关的。

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You can use this information to map out keyword strategy, and identify the specific keywords you want to rank pages on the right track.

您可以使用此信息来标出关键词策略,并找出特定的关键字,你想排列页面在正确的轨道上。

5, view the rankings

5,查看排名

Learn everyone found what search brought you click is very valuable information. Use the search query report to help you get some good inspiration. Click on the network website - search queries, you will see such a report:

学习每个人都发现搜索了你点击非常有价值的信息。使用搜索查询报告能帮助你获得一些好的启发。点击网站——搜索查询,您将看到这样一个报告:

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Wow, it really has a lot of data. Do not panic, wait for me to give you a breakdown of those data under the comb is really needed

哇,真的有很多数据。不要惊慌,等我给你下的细目数据梳是否真的有必要吗

Impression is the number of search term queries show

印象是搜索词查询的数量显示

Clicks is the number of clicks on the people to click that search results

点击点击的次数在人们点击搜索结果

CTR is the click-through rate

CTR的点击率

Average Position

平均位置

Do not take this report as the search performance of the benchmark. The ranking is a terrible benchmarks. Google seems to improve their search results. But you can easily improve, for example, I think that I can get the word in the Google Analytics click-through rate of more than 2%, I click on the search for a deeper report.

不要把这个报告作为搜索性能的基准。这一排名是一个可怕的基准。谷歌似乎能改善他们的搜索结果。但是你可以很容易地改善,例如,我认为我能得到这个词在谷歌分析点击率已超过2%,我点击搜索一个更深的报告。

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I see these pages is likely to need a better description, and more catchy title. Rewrite these to be more inspiring. I could potentially increase the click-through rate.

我看到这些页面很可能需要一个更好的描述,和更吸引人的标题。重写这些更鼓舞人心的。我有可能提高点击率。

Insight into the link strategy

洞察链接策略

Found that Google thinks those links are very important. Click on the network website - links to your site:

发现,谷歌认为这些链接是非常重要的。点击网站链接到你的网站- - -:

View your data is how to associate the anchor text to evaluate the need for diversity anchor text to see if

查看您的数据是如何关联的锚文本来评估对多样化的需要锚文本,看看

View the object and the number of links to websites

视图对象和网站链接的数量

You a link to the highest number of content to find the content of your site stickiness largest.

你的链接最多数量的内容来找到你的网站的内容粘性大。

7, check your site's structure

7,检查你的网站的结构

View the website on the network - internal links. Assessment of that page for the most internal links.

查看网站的网络——内部链接。评估这个页面的最内部链接。

Remember that the link is a vote. To ensure that the most important elements of the website to get the most vote. Terms of Use "page of the most popular, it must be your site out what the problem.

请记住,链接是一个投票。确保最重要的元素网站获取最投票。使用条款”页面的最受欢迎的,它必须是你的网站的问题。

8, check the message

8日,检查消息

Make sure you click on the mail message, to see whether Google to remind you what a big change. Examples include Googlebot discovers the URL number of substantial increase in or may be the site when the machine and so on. If you find a message from Google, you will need to attract attention.

确保你点击邮件消息,谷歌是否提醒你一个很大的变化。例子包括Googlebot发现URL数量的大幅增加,或者可能是网站当机等。如果你发现有一条来自谷歌,你将需要去吸引人们的注意。

9, Fetch as Googlebot

9日,达到竖起

Whether a page is very stubborn, always not show in Google's index database? Click laboratory - as Googlebot crawl. Annoying in the URL, enter the URL and then run. Within minutes, you will be able to view web pages on Google's exact display, including the return status code of the head.

页面是否很固执,永远不会显示在谷歌的索引数据库吗?单击实验室——正如Googlebot爬行。讨厌在URL中,输入URL,然后运行。几分钟后,您将能够查看web页面上谷歌的确切显示,包括返回状态代码的头。

Using this report you can see there is a special problem, you just need to refresh the content to establish links and patience.

使用这个报告中你可以看到有一个特别的问题,你只需要刷新内容建立链接和耐心。

Installation is simple

安装很简单

You can also use Google Webmaster Webmaster Tools

您还可以使用谷歌网站管理员的网站管理员工具

To test rich meta description tag

为了测试的丰富元描述标签

The Tweak sitelink

sitelink的调整

Submit video map

提交的视频地图

Submitted and diagnosis of your XML map

提交你的XML映射和诊断

I can write more content. But requires you to create use before we can see very good results. Started using GWT to explore more.

我可以写更多内容。但要求你创建之前使用我们可以看到很好的结果。开始使用GWT来探索更多。
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